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Benefits of Having Videos in Marketing Your Business

Competition in business nowadays are becoming harder and harder. With the help of technology, reaching the consumers has become incredibly fast. However, there are still many marketers who are not satisfied with their strategies because they are not able to build a connection between them. Indeed reaching the consumers is easy wit the aide of technology. However, the real challenge is building a connection between your business and the consumers.

As a marketer, it is your job to reach and build a connection between the business and consumers. It is not enough having a long flowery content in your page with great colors and images. Many online  marketers have already done that. You have to think of new ways to catch their attention and interests. Why don’t you consider putting a video presentation in your site. Experts said that putting a video on your site will add to its attractions and captures the interest of the visitor easily.

Compared to other forms of media, video is the most effective because it conveys a deeper meaning of the message. Static images, texts, and audio recordings may also deliver your message but video is more effective. Having a video on your site will make the audience feel like they are really communicating with the real person and not just with the business itself. According to business experts, the people prefer to do business with the real person instead of the brand.


Videos allow you to introduce your business as a human, the people will tend to look at you and your business as an  honest, trustworthy, professional and reliable. This is very important because that will motivate the consumer to patronize your business. They will choose your business instead of your competitors.

Video can be in many different types like …

  • testimonials,
  • product demonstrations,
  • and even video adverts.

Each has its own purpose but all of these are effective.

Testimonials are among the most effective marketing tools. Testimonials are for encouraging the people to trust your business. It is more effective if you have testimonials from outside sources. Video testimonials are far more better than written testimonials because there is only a small probability that it was fabricated. It is very easy to write testimonials but it would be very difficult for businesses to put it on videos.

Another effective video is the product demonstration. According to surveys, most consumers watch first the product demonstration before purchasing the item. This is to make sure that they are able to understand the purpose of the product, how to use it and if they really need the item. One thing that you should remember is that whenever a visitor watches your product demo, it means that he or she is already interested in your product.

So you have to make sure that your product demonstration is presentable, clean, and easy to understand. You should also make sure that you have to make the consumer feel that they will not waste their money when they will do business transactions with you.


  1. That’s true. Because when you have Testimony from people about your products on A Video is okay. Thanks for sharing

  2. People just like watching video’s yes. It is a unique selling point and you could stand out from your competitor by creating promotional videos. Once you have the skill, it will be easy to create the video. Great write up. 🙂

  3. Videos are more and more important, because some people are too lazy to read. But you still need text because some people (like me) are too impatient to sit through a video.

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